Privacy policy

Privacy Policy

Last updated: November 11, 2025

EUPHORIA operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). EUPHORIA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include data that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmation.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us including information you include in communications with our customer support.

  • Device information including information about your device, browser, or network connection, IP address, and unique identifiers.

  • Usage information including details of your interactions with the Services, such as how and when you navigate or engage with our website.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, use the Services, communicate with us, or provide personal information in any other way.

  • Automatically through the Services, from your device when you use our website or apps, and through cookies or similar technologies.

  • From our service providers, including those that help enable payments, logistics, analytics, or marketing.

  • From our partners or other third parties where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

To process your payments, fulfill orders, remember preferences, send account notifications, manage returns or exchanges, and provide a customized shopping experience.

Marketing and Advertising

To send marketing, promotional communications, and advertisements via email, text, or other channels — including personalized offers and product recommendations.

Security and Fraud Prevention

To authenticate users, detect and investigate fraudulent activity, and secure your data and transactions.

Communicating with You

To offer customer support, respond to inquiries, and maintain our relationship with you.

Legal Reasons

To comply with laws or respond to valid legal requests, enforce terms, or protect our rights and property.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify, vendors, and service providers (e.g., IT, payment, logistics, analytics).

  • With business and marketing partners for advertising purposes in accordance with their own privacy policies.

  • When you direct or consent to information sharing (for example, through social media integrations).

  • With our affiliates or within our corporate group.

  • In connection with business transactions such as mergers, sales, or bankruptcy.

  • To comply with law, respond to subpoenas, or protect our rights and users.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes certain personal information to operate and improve the platform.
To learn more about Shopify’s privacy practices, please visit the Shopify Consumer Privacy Policy